According to IBISWorld, the business coaching industry is on track to be worth $15 billion this year, compared to just $9 billion back in 2009. While coaching was once the purview of either the most powerful leaders or those in hot water, it’s now one part prestige signifier and one part self-optimization tool – the goal being to become a better leader, but also a more empathetic, introspective version of yourself. CEO Eric Pliner contributed to this Fast Company article by offering his thoughts on executive coaching being most valuable when it’s tied to business goals.