THE YSC TEAM

Brad Aspel

Brad Aspel

Director

Brad partners closely with clients to create leadership strategies that drive both achieving the organization’s aggressive strategic business goals as well as engaging and developing the workforce of the future. His work includes one-on-one executive coaching, top team effectiveness workshops, succession planning & assessment, and Diversity, Equity & Inclusion strategy & workshops. Brad has worked across a wide range of geographies and industries.

Brad’s passion is helping leaders maximize their potential by increasing their self-awareness, understanding their impact on others, and enabling truly inclusive work cultures. Brad is also an Associate Professor at Columbia Business School, teaching courses on Leadership & Strategy.

Prior to YSC, Brad worked at an internationally renowned Business Strategy Consulting firm where he partnered with Fortune 500 companies helping them break down complex problems and ideate innovative solutions. He then led Global Leadership Developing & Learning at time, a fast-growing technology start-up.

Brad earned his MBA from Columbia Business School and his BA from Amherst College. He is a graduate of the Columbia University Coaching Certification Program and an accredited certified coach through the International Coaching Federation (ICF, ACC). Additionally, he has been certified in a number of psychometric instruments.

Brad’s personal interests include travel to explore different cultures, playing tennis and desperately attempting to expand his knowledge of wine. He is passionate about supporting local farms who prioritize sustainability and regeneration. A cancer survivor, Brad is actively involved with the Leukemia & Lymphoma Society.


Client Testimonials

“Brad has an ability to see beyond the specificity of a problem or situation to notice the higher level observation or learning. He had a magical way of pushing me to hold myself accountable to the goals I wanted to achieve.” Chief Commercial Officer, Retail

“I’ve had two coaches prior to Brad, and frankly didn’t find their work impactful. While Brad is personable and caring, his approach is far from fluff. He was able to ask powerful questions that led to real, tangible actions. I was able to put things into motion during the coaching and measure their impact.” CEO, Media

“Gaining Brad as a coach was one of the most impactful moments of my career. His support guided me through a major promotion and I’m not sure I would have worked through the transition without his help.” SVP, Finance, Healthcare