Over the past months, leaders across all industries have had to radically overturn their business strategies in response to the COVID-19 pandemic and the government policies that have been introduced in its wake. While the initial focus for any organization in a crisis is on ensuring necessary steps are taken to safeguard its financial and operational viability, there will always come a point when the culture needs to be adapted for any new strategy to work.
While achieving culture change can seem like an insurmountable task, especially at times when a business’s survival might be at stake, we believe the following are particularly important:
- Be intentional about creating change
- Make it personal
- Make it inclusive
- Be prepared to be unpopular
- Be strategic
Visit the Bdaily article to learn more about ways CEOs can change culture in a crisis, as written by Sam Gilpin, Managing Director and Head of Europe at YSC Consulting.