Team development within an online gaming business

Challenge

A leading gaming company was going through a leadership restructure for their online business. Although the online team was a main driver of growth for the overall business, they were significantly underperforming in a highly competitive market. This led to them falling behind the curve in innovation as well as their financial targets.

As a result, there was a need to accelerate the team’s effectiveness in order to:

• Determine a clear focus for the team in line with the vision and objectives
• Create a sense of shared purpose
• Understand how to leverage individual and group strengths
• Break down silos and establish effective ways of working to increase innovation
• Increase resilience in a fast-changing and competitive market.

Solution

YSC facilitated a two-day team event for fifteen leaders in the online business:

Day One – Increasing Team Effectiveness: The team was functioning in a way that was isolated and siloed from the rest of the business. This led them to lose sight of the market and their competitors. We focused on the team’s purpose and prioritization to clarify their key delivery objectives. This included an exploration of key metrics, customer feedback, reframing their relationship with the rest of the business, and how to collaborate in an agile and innovate way.

Day 2 – Building Resilience: Given the rate at which change was happening in the market, there was a need for leaders to reflect and discuss how they were going to lead that change in a highly pressurized industry. Using YSC’s Resilience framework, we supported the team in building their resilience, flexibility and adaptability to change.