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Our Values

Impact – We make a difference

Our pursuit of excellence is grounded in our concern to address real and tangible issues. We are driven by a desire to make a difference and have a positive impact on people, business and our society.

What it means:

  • We are proud of the insight and rigour of our work. We go the extra mile to deliver excellence for our clients and colleagues.
  • We challenge our profession, our discipline and our clients to bring about real and sustainable change.
  • We constantly look to the external world to ensure that our work has a real impact on our clients and our society.
  • We apply our knowledge and ideas in a pragmatic way.
  • We believe in simple, clear messages and focused interventions. We don’t over-complicate things to look clever.

Relationships – We value and build real relationships

Relationships are at the core of who we are. We build long term, deep relationships with our clients. We are part of a family who care about each other, stay close and have fun together.

What it means:

  • We genuinely care about and support each other. We take time to laugh together. We are informal and not divided by hierarchy.
  • We recognise that we are bigger than the sum of our parts and make sure we act in a joined up way, both locally and globally.
  • We think about the impact we have on each other and we treat each other with respect.
  • We listen to each other, regularly exchange knowledge and views and have honest and transparent conversations.
  • We invest in building real relationships with our clients.
  • We speak the truth and have others' best interests at heart.

Sustainability – We are in it for the long term

We work to build a sustainable future and recognise that we are in this for the long term. We create a sustainable environment for our people, our clients, our business, and our planet.

What it means:

  • We play a long game. We don’t focus on short term gain at the expense of what matters.
  • We build long term partnerships with our clients so that our interventions can have sustainable commercial impact and meaning. 
  • We make honest, commercial choices so that our business can prosper over the long term.
  • We apply simple and pragmatic processes to make our lives easier and not waste our energy. We don’t reinvent the wheel.
  • We are brave enough to push back on our clients and each other in order to focus on activity that adds value and leads to sustainable results.

Flexibility – We are comfortable with ambiguity

We bring freshness, creativity and a willingness to adapt. We are comfortable with uncertainty and are confident that we will come up with the best solution.

What it means:

  • We build a dynamic, fun and creative environment.
  • We take a common sense approach and work in an emergent way to navigate ambiguity – we don’t need to have all the answers.
  • We love intellectual challenge and constantly look for ways to innovate. We are not afraid to break the rules.
  • We love the rush of operating under pressure.  We are nimble and responsive to meet our clients’ needs.
  • We don’t close down too quickly; we hold the tension for as long as we need to in order to get the best outcomes.

Character – We value difference and we can be ourselves

We enjoy each other’s quirkiness, play to individual strengths and follow what gives us pleasure and meaning. We create the space for people to be the best they can be.

What it means:

  • We encourage people to do things in their own personal style.
  • We trust each other to do the right thing.
  • We give each other the space to take responsibility and manage our own work.
  • We experiment and pursue what we are passionate about.
  • We want to be the best we can be.  We invest in personal development – our own and each other’s. We make time to give each other feedback.

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